As an online marketer, there are some tools that you are
going to need, prominent of which is a laptop. Fortunately, virtually any new laptop in recent times would
easily serve an Internet marketer except you hope to do serious editing of
Youtube marketing videos or play graphically heavy games. Apart from those, any
laptop that is dual-core or higher, processor speed of over 1.5Ghz, RAM size of
4 GB and Hard Disk Drive size of 500 GB would serve. If you are bothered about
the cost of getting a new decent laptop, you can check the cheapest
tech deals. On the laptop, you would need the requisite software that would
allow you to do your job. Here are the top 5 software that you will need on
your laptop as on online marketer.
Microsoft Office is a suite of software that contains more than 7 software
packages, many of which would be needed in your job as a marketer. Microsoft
Word would come in handy for typing reports and other documents that you might
need to type. Excel will come in handy for keeping records of your clients,
what you intend to do for them when you want to do it and to analyze the
results you are getting. Microsoft Powerpoint will also come in handy for
making presentations that you can send to your employers to show the progress
you have made in marketing their business.
Browser is required for you to access the Internet. You would be doing most
of your job as an Internet marketer online. You are either promoting products
on social media or sending emails among other activities expected of you as an
online marketer. Thus, there are several reasons for which you would need an
Virtually every computer comes with a calculator. When you want to make a
simple calculation such as conversion divided by the number of hits to get
conversion rate, you don’t need to go all the way to open Microsoft Excel or
other complex applications. Your simple calculator would load faster and
require lesser effort to achieve the task.
With the aid of notepad, you can easily store basic information as they
come to mind. In some cases, a simple idea could come that you need to put down
immediately. Opening a notepad would be faster and would allow you to easily
and quickly put down the information. You might also want to go for sticky pads
so that you can stick such information to your desktop and be able to see them
regularly so that you do not forget.
In some cases, you would need Skype to communicate with other people
including your employer, those working for you or people you are intending to
employ online, probably from freelancing sites. Skype allows you to be able to
put a Video call through so that you can be sure of the person you are
employing including their ability to speak the language you want them to work
in and their overall fluency while speaking.